Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based go-to-market strategies. Shift focus from sheer Read more…
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model Read more…
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing Read more…
Wenn ein Unternehmen den Wechsel zu einer Marketing Resource Management (MRM)-Software in Betracht zieht, sollte es zunächst verstehen, worauf es sich einlässt. MRM-Software kann helfen, den Marketingprozess zu vereinfachen und so wertvolle Zeit für andere Aktivitäten schaffen, die für das Unternehmen von Vorteil sind.Aber nicht alle MRM-Lösungen sind gleich und die Auswahl Read more…
Sure, intent data provides valuable insights into the engagement and behaviors of your target accounts by aggregating the activities of multiple buyers within them.But while it’s exciting to know that a company is showing interest in your services, honing in on individual decision-makers can be like finding a needle in Read more…
The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed.But it doesn’t have to be that way.In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster Read more…