Each year, Statista+ analyzes the current state of the marketing industry. For the 2025 edition, leading B2B and B2C marketers across the United States were surveyed to identify the strategies delivering measurable impact and the trends poised to shape the future of content marketing.The study highlights how data storytelling and artificial Read more
This executive report provides actionable comparison data for the CRM software features identified as most important by sales and marketing professionals.Features compared (partial list):Accounts and Contact ManagementCustomer CommunicationDashboards and ReportsLeads ManagementOpportunities/Deals ManagementPartners and Vendors Mgmt.Products ManagementQuotes, Orders, and ContractsUser RatingsWorkflows and Process AutomationTrials & Vendor SupportSoftware BattleCard leverages SelectHub’s technology selection Read more
So how do you know if the asking price is fair? Our CRM pricing report allows you to compare the cost of top-rated CRM software solutions and offers detailed insights into:Common CRM software pricing models and rangesUpfront, subscription, and hidden costsActionable recommendations to choose the right software
How do you know if you’re spending too much or too little on CRM software? This guide from Software Advice breaks down upfront, subscription and hidden costs, plus answers other questions you’ve been wondering about.Software Advice is the free resource that helps you find great software. Get help with your Read more
Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based go-to-market strategies. Shift focus from sheer Read more
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model Read more