In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing Read more…
Wenn ein Unternehmen den Wechsel zu einer Marketing Resource Management (MRM)-Software in Betracht zieht, sollte es zunächst verstehen, worauf es sich einlässt. MRM-Software kann helfen, den Marketingprozess zu vereinfachen und so wertvolle Zeit für andere Aktivitäten schaffen, die für das Unternehmen von Vorteil sind.Aber nicht alle MRM-Lösungen sind gleich und die Auswahl Read more…
Sure, intent data provides valuable insights into the engagement and behaviors of your target accounts by aggregating the activities of multiple buyers within them.But while it’s exciting to know that a company is showing interest in your services, honing in on individual decision-makers can be like finding a needle in Read more…
The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed.But it doesn’t have to be that way.In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster Read more…
The 2024 B2B Marketer’s Playbook: 12 Winning Strategies and Insider Insights”The 2024 B2B Marketer’s Playbook: 12 Winning Strategies & Insider Insights” is the essential guide for navigating industry shifts, connecting with audiences, and driving results.Dive in and explore key topics, like:Adapting to the Decline of Third-Party CookiesLeveraging Buyer-Level Intent DataIntegrating Read more…
Modern ITSM — An Untapped Gamechanger For Midsized Organizations Research findings are consistent: When organizations modernize ITSM to achieve operational excellence, they also position themselves for growth and innovation.What are the best use cases and tangible benefits of modern ITSM for midsize organizations? Find out here.eBook highlights:The ITSM opportunity for mid-market Read more…