Marketing

Marketing teams in multiple locations across the country or across global markets? Multiple brands and marketing channels? Multiple partners and networks in multiple geographies?Then you know just how darned difficult it is to ensure branding and customer experience consistency, operational and workflow efficiency, legal and regulatory oversight, and a reliable Read more…

From 2016 to 2022, the U.S. machine translation market grew from $400 million to $1.1 billion, and it’s still climbing. In order to stay on top of the ever-changing landscape of website translation, you need to make sure you stay on the edge of innovation and immerse yourself in the Read more…

Elevating ABM: Building Blocks for Long-Term Success, the sixth annual ABM benchmark report from ITSMA and the ABM Leadership Alliance, explores both the current state of ABM and the priorities for longer term success.Based on an international survey of almost 300 ABM leaders and practitioners, plus interviews and hands-on experience Read more…

Your red carpet moment recognizing innovation in TV content production & TV distribution and delivery. The Content Innovation Awards returns to Cannes to celebrate companies that are helping transform today’s global television industry.The 2023 awards are now open for entry and will close 12 July.Some of the award categories are:Best Read more…

Marketers need to get things right the first time, especially in an uncertain marketplace. But to do so, they need accurate insights and data to anticipate competitive moves and market trends.Get the report and discover:How marketers plan to address growing competition and market pressures in 2023Where marketers are missing opportunities Read more…