Marketing

As B2B marketers, we have too much to do and too little time. Targets continue to increase, yet our resources remain the same.

B2B marketers have always used data to create lists of potential customers. In recent years, digital technology has led to an explosion in the amount of data available at the account and individual buyer level.

As we look ahead to 2022, questions about hybrid work remain. For instance, what’s the best way to run a creative brainstorm or collaborate to solve a problem when some people are in the office and some are remote? You’ll find answers in this guide. Sponsored by Canto.

Join this webinar and learn how to:Lean into customer centricity and use privacy as a true indicator of engagement and loyaltyRespond to the regional and global regulatory requirements and technology changes that are impacting marketersCollaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channelsPlus! Ask questions Read more…

Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms Read more…

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

New Techniques to Optimize Email ResultsReady to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful – and more profitable – email campaigns.

We’ve found companies that excel when it comes to customer engagement see higher customer lifetime value and lower acquisition costs, which is crucial for long-term success.As brands rapidly rethink their digital-first consumer experiences in an ongoing Covid-19 pandemic-what does brilliant customer engagement really mean, and is your strategy driving tangible Read more…

B2B marketers have always used data to create lists of potential customers. In recent years, digital technology has led to an explosion in the amount of data available at the account and individual buyer level.