Are you curious about where your audience is truly investing their time? The challenge of grabbing consumer attention in today’s market is real, and guess what? We’ve cracked the code.Digital out-of-home (DOOH) is transforming the industry like never before.Today’s DOOH is dynamic, interactive, targeted,and measurable, thanks to programmatic buying. It’s Read more…
Hinter jeder erfolgreichen Kampagne steht eine solide Strategie, die auf Daten und messbaren Ergebnissen basiert. In einer Welt, in der die Marketingkanale vielfaltig sind und das Verbraucherverhalten sich standig weiterentwickelt, ist es nicht nur eine Option, sondern eine Notwendigkeit, sich auf Analysen zu stutzen.Das Verstandnis und die Analyse von Schlusselkennzahlen Read more…
What’s a Digital Room? Imagine a deal-specific microsite that’s designed for marketers to guide seller-buyer collaboration with the right content, messaging, and resources situationally. Join us and learn how this cutting-edge technology for marketers helps you collaborate with sales, analysts, and other stakeholders to drive results.You’ll learn how Digital Rooms Read more…
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what Read more…
Let the gifting begin! From December 7th to December 22nd, opt-in to receive daily emails from RollWorks featuring curated gifts to help you stay on top of your marketing game in 2024 (think self-care gifts, career development opportunities, and a few fun gifts to celebrate our fellow marketers). Don’t miss Read more…
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented Read more…