In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model Read more
Wenn ein Unternehmen den Wechsel zu einer Marketing Resource Management (MRM)-Software in Betracht zieht, sollte es zunächst verstehen, worauf es sich einlässt. MRM-Software kann helfen, den Marketingprozess zu vereinfachen und so wertvolle Zeit für andere Aktivitäten schaffen, die für das Unternehmen von Vorteil sind.Aber nicht alle MRM-Lösungen sind gleich und die Auswahl Read more
Sure, intent data provides valuable insights into the engagement and behaviors of your target accounts by aggregating the activities of multiple buyers within them.But while it’s exciting to know that a company is showing interest in your services, honing in on individual decision-makers can be like finding a needle in Read more
The demand for engaging content and customer experiences is higher than ever, making marketers’ lives increasingly complex and disjointed.But it doesn’t have to be that way.In this session, you’ll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster Read more
The 2024 B2B Marketer’s Playbook: 12 Winning Strategies and Insider Insights”The 2024 B2B Marketer’s Playbook: 12 Winning Strategies & Insider Insights” is the essential guide for navigating industry shifts, connecting with audiences, and driving results.Dive in and explore key topics, like:Adapting to the Decline of Third-Party CookiesLeveraging Buyer-Level Intent DataIntegrating Read more
In this whitepaper, learn insights from LTK’s latest national study and reveal how Creators are disrupting the consumer journey and taking consumers from discovery to purchase in completely new and different ways.Gain insights from LTK national study and proprietary data identify new trends and marketing strategies to drive greater results Read more