In our sixth annual report, we broke down first-party buyer-engagement behavior that allows you to better target prospects and decision-makers and introduced a brand new section, featuring NetLine’s progression into buyer-level intent data. This section is so impactful that we wanted to present it on its own.A “report within a Read more…
It’s tough to create B2B marketing that delivers results. Reaching hot, net-new leads requires both the right data and the right campaigns at the right time.Nurturing leads relies on effective automation and relevant buying journeys, meaning that before a buyer truly becomes sales ready, you need to serve educational, engaging Read more…
If you search for Data-driven lead scoring for b2b on Google, you’ll get over 8,480,000 results. I think it’s fair to say that there is enough content about this to drive most people mad. You’ll find results ranging from websites claiming that you can set up a Data-driven lead scoring Read more…
Download the eBook to learn how to:Create connected, omnichannel customer journeysStreamline marketing operations and optimize creative workflowsAttain greater value from customer dataAutomate and accelerate frictionless digital experiencesLeverage secure and scalable cloud-based solutions from Adobe and AWS to create and deliver groundbreaking customer experiences
In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, will discuss the latest forecast for direct-to-consumer (D2C) ecommerce sales, plus a breakdown of strategies that D2C brands should focus on to scale their growth.Join this live discussion, made possible by Podium, and learn the true keys to D2C success Read more…
If you work for a global brand—or one that’s planning to expand abroad—you know you need to market to audiences that speak different languages. Because without on-brand, high-quality content tailored to each market, you can’t create a customer experience that persuades and converts.But how can you successfully localize all that Read more…