Marketing

Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution.  Listen Up! features discussions about:How Read more…

As you think about your holiday plans, be sure to make time for our Marketing Planning Friday Forum. Three industry experts will share their strategies for preparing for your best B2B year yet. Register now to get three educational sessions and live Q&A. Plus, you’ll walk away with resources you Read more…

Without the right insights, understanding buying behavior, customer journeys, and market needs can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the pandemic, tracking customer sentiment and behavior is more challenging today—and more vital. To be successful in 2023, marketers Read more…

While an SKO is traditionally focused on sales, generating revenue takes more than a great sales team  it relies on an integrated GTM strategy. And it all starts here!Attend The Revenue Kickoff on November 30th at 9:00am PT | 12:00pm ET, a virtual event where the plan to win in Read more…

Marketers love to talk about data and findings. But what good are such things if we’re not ready and willing to both learn from and act on them?Each year, we publish the most comprehensive study on B2B buyer behaviors through first-party content consumption data. The result is a complete view Read more…

Notified, a leading provider of event technology, recently analyzed the data from a subset of customers’ webinars and virtual events conducted between June 2021 and June 2022. The report provides data-driven insights, top trends, best practices, and action items to help you craft a winning event and webinar strategy in Read more…