What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It’s no wonder marketers are making CTV advertising a permanent part of their media mix.This guide will help you take your CTV campaigns to the next level – Read more…
Understanding content consumption trends and buyer-level intent signals against the modern buyer’s journey can empower us to develop better, more efficient content and experiences.Join Iron Horse Associate Content Director Amber Keller and NetLine Chief Strategy Officer David Fortino as they explore the state of B2B content consumption, trends in buyer Read more…
Are you curious about where your audience is truly investing their time? The challenge of grabbing consumer attention in today’s market is real, and guess what? We’ve cracked the code.Digital out-of-home (DOOH) is transforming the industry like never before.Today’s DOOH is dynamic, interactive, targeted,and measurable, thanks to programmatic buying. It’s Read more…
Hinter jeder erfolgreichen Kampagne steht eine solide Strategie, die auf Daten und messbaren Ergebnissen basiert. In einer Welt, in der die Marketingkanale vielfaltig sind und das Verbraucherverhalten sich standig weiterentwickelt, ist es nicht nur eine Option, sondern eine Notwendigkeit, sich auf Analysen zu stutzen.Das Verstandnis und die Analyse von Schlusselkennzahlen Read more…
What’s a Digital Room? Imagine a deal-specific microsite that’s designed for marketers to guide seller-buyer collaboration with the right content, messaging, and resources situationally. Join us and learn how this cutting-edge technology for marketers helps you collaborate with sales, analysts, and other stakeholders to drive results.You’ll learn how Digital Rooms Read more…