Are you curious about where your audience is truly investing their time? The challenge of grabbing consumer attention in today's market is real, and guess what? We've cracked the code.
Digital out-of-home (DOOH) is transforming the industry like never before.
Today's DOOH is dynamic, interactive, targeted,and measurable, thanks to programmatic buying. It's no longer just about awareness; it's about seamlessly integrating into the omnichannel mix, creating immersive experiences that bridge the physical and digital worlds.
Dive deep into the latest edition of The Advertiser's Playbook and discover:
- Market Growth: 45% of total OOH spend will be digital by 2027
- Consumer Action: 65% take action (search, post, visit) after seeing a DOOH ad
- Case Studies: How brands like Target and DoorDash are leveraging DOOH
- Sector Spotlight: A look at creative opportunities for all major verticals
- Top Tips: A 5 point plan for integrating DOOH into the omnichannel media mix