B2B marketers have always used data to create lists of potential customers. In recent years, digital technology has led to an explosion in the amount of data available at the account and individual buyer level.
As we look ahead to 2022, questions about hybrid work remain. For instance, what’s the best way to run a creative brainstorm or collaborate to solve a problem when some people are in the office and some are remote? You’ll find answers in this guide. Sponsored by Canto.
Join this webinar and learn how to:Lean into customer centricity and use privacy as a true indicator of engagement and loyaltyRespond to the regional and global regulatory requirements and technology changes that are impacting marketersCollaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channelsPlus! Ask questions Read more…
Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms Read more…
