Learn how to turn over-the-top (OTT) advertising into a measurable and incremental performance channel. Our guests from Bliss Point Media, a Tinuiti company, will introduce how advertisers can measure their marketing activities using emerging techniques. With these tactics, advertisers no longer need to rely on expensive, one-off tests, and can generate more revenues through video advertising.

    During this Tech-Talk Webinar, you will learn:

    • How always-on incrementality works to increase OTT impressions
    • Why it’s important for marketers to use this method to guide investment decisions in channels beyond streaming
    • Compelling client insights on measurement programs from ecommerce, fintech, and consumer packaged goods brands (CPG)

    Categories: Marketing