To successfully meet prospects where they’re at, simply having content is not enough.
In Iron Horse's recent survey, respondents cited a lack of targeted content as a barrier to both effective personalization and to seeing returns on ABM. And, 39% of CMOs strongly agreed that enabling prospects to find the content they need is a top content marketing initiative for 2022.
Join us on October 5th at 11 am PT to discuss data-driven content marketing insights and strategies, including:
- The importance of audience-specific content, especially for ABM
- Strategies for curating and optimizing content journeys
- Which content pieces are proving most effective for which audiences
- Strategies to keep up with the increasing demand for quality content
Register now to meet prospects where they’re at with high quality, audience-specific content!
