So how do you know if the asking price is fair? Our CRM pricing report allows you to compare the cost of top-rated CRM software solutions and offers detailed insights into:Common CRM software pricing models and rangesUpfront, subscription, and hidden costsActionable recommendations to choose the right software
How do you know if you’re spending too much or too little on CRM software? This guide from Software Advice breaks down upfront, subscription and hidden costs, plus answers other questions you’ve been wondering about.Software Advice is the free resource that helps you find great software. Get help with your Read more…
Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based go-to-market strategies. Shift focus from sheer Read more…
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model Read more…
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing Read more…
Wenn ein Unternehmen den Wechsel zu einer Marketing Resource Management (MRM)-Software in Betracht zieht, sollte es zunächst verstehen, worauf es sich einlässt. MRM-Software kann helfen, den Marketingprozess zu vereinfachen und so wertvolle Zeit für andere Aktivitäten schaffen, die für das Unternehmen von Vorteil sind.Aber nicht alle MRM-Lösungen sind gleich und die Auswahl Read more…