Marketing

Marketers need to get things right the first time, especially in an uncertain marketplace. But to do so, they need accurate insights and data to anticipate competitive moves and market trends.Get the report and discover:How marketers plan to address growing competition and market pressures in 2023Where marketers are missing opportunities Read more…

Customers are more likely to engage with messages that are relevant to their current needs. By using life event data, marketers can tailor their campaign messages accordingly. For example, a wedding photographer can use ‘brides-to-be’ data to identify potential clients and promote their services to them. This targeted approach can increase Read more…

On average, just 2% of the visitors who make it to your site from a marketing campaign are going to convert into a lead.That leaves most of your time, money, and effort on the table.Wasted.But there IS a way to turn this low-converting ship around.Drift’s digital marketing experts will show Read more…

As consumer expectations for digital experiences soar, businesses are under a lot of pressure to deliver real-time personalization. In fact, 66% of consumers will abandon a brand if their experience isn’t personalized, according to Twilio’s 2023 “State of Customer Engagement” report.For many marketers, adopting a customer data platform (CDP) has Read more…

One of the best channels for building deep engagement and connections, events are also FULL of actionable first-party data. And that’s data your ABM program can use to drive hyper-personalized experiences across your buyer and customer journeys.And what happens when you strategically bring event data into your ABM program? You Read more…