In the digital-first era, firms employ a technology-based business strategy that underpins all aspects of their business, be it the way they engage with customers or the way they operate their business. This technology strategy enables firms to reinvent themselves,
create or extend their market differentiation, and future-proof their business. Businesses that embark on digital transformation initiatives glean rich insights from data, which itself is considered the lifeblood of the digital economy. These insights enable businesses to make faster and more informed decisions, to create competitive advantage through new products and services, to improve customer experience, and to increase operational efficiencies. A modern IT infrastructure serves as the foundation upon which businesses can ensure the timely use of data.