In anticipation of the imminent 2024 planning season, the Enterprise Growth Alliance surveyed 400 B2B marketing decision-makers to understand the most important outcomes they are trying to achieve with their next planned investment.
The result is a look at how high growth marketing organizations plan to continue that trajectory, largely by better balancing marketing’s contribution across net new, retention, and upsell and cross-sell revenue streams.
Explore this ebook to discover what we learned from high growth B2B marketing organizations about:
- What outcomes are driving their next planned investment
- How focusing on your install base can drive growth
- Which people, programs and technologies will have the highest impact on efficiency, retention and expansion
Read the latest insights for a successful 2024!
