Understanding content consumption trends and buyer-level intent signals against the modern buyer's journey can empower us to develop better, more efficient content and experiences.
Join Iron Horse Associate Content Director Amber Keller and NetLine Chief Strategy Officer David Fortino as they explore the state of B2B content consumption, trends in buyer behaviors, and the marketing strategies that will unlock success in 2024.
They'll be unpacking exclusive data and sharing insights, including:
- How to capture and use intent data to make more effective content
- How to use content consumption insights to accelerate the buyer's journey
- What the content consumption gap is, and how to bridge it
- Plus, get a sneak preview of NetLine's 8th annual Content and Consumption Report
Register now and join us February 13 at 11am PT.
