The rise of harmful content on brand-owned social media channels is creating new pressures on social media teams, negatively influencing brand reputation and consumer purchasing decisions.Consumers expect harmful content to be removed from brand social media pages fastHarmful content on social media ads negatively influences purchase decisions.Divisive societal issues can Read more…
In this FREE eBook you will learn:Why Adding Direct Mail To Your DTC Marketing Mix Will Help You Cut Through The ClutterHow To Super Charge Your Conversions With Data And IndividualizationThe 7 Best Practices For Printing Direct Mail To Ensure You’re Not Leaving Any Money On The Table
We are in an era of seismic change, but if you ask public company board members across the country, you’ll find them holding steady at the wheel, with a stronger-thanever focus on growth, strategy and performance. For the 20th anniversary of the What Directors Think survey, we take a look Read more…
What are the biggest challenges and success factors in content marketing and the most popular measures used by companies? Statista’s Content Marketing Trend Study provides you with valuable insights from companies all around the world.Marketers from a wide range of industries took part in the online survey. They answered questions Read more…
Customers want dynamic experiences that speak to them and meet them where they are. And they’ll leave if they’re dissatisfied. In fact, more than half of consumers would stop buying from a company after multiple bad experiences.Winning loyalty in ways that help drive engagement and retention takes a broad understanding Read more…
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with Read more…